Our Story

INVU was founded in 2013 based on the principle that the highest quality eyewear should be affordable for everyone. Fancy brand names demand huge royalties to finance their even fancier advertising campaigns.

INVU uses a different business model with its high quality INVU sunglass brand. We focus on investing in the best material and lens technologies to ensure that our customers can enjoy the latest technological advances at a fair price.

INVU’s international team of designers, engineers and marketing experts guarantee that our glasses fit our Swiss quality standards and deliver exceptional performance.

To take it up a notch, we are manufacturing our new INVU “Frame It Your Way” customized sunglasses in a state-of-the-art Swiss optical laboratory, using cutting edge materials and the latest ultra polarized lens technology. In short, no compromises – just the best sunglasses - at a price that you will love.

With representative offices in Switzerland and Italy as well as partner companies worldwide, INVU is currently available in over 90 countries around the world.


Our customizable made in Switzerland sunglasses offer exceptional Swiss craftsmanship tailored to your unique style.

Premium Quality

All our eyewear is designed and engineered in Switzerland and manufactured using state-of-the-art materials.

Ultra polarized lenses

Our unique nine layer lens combines high performance, glare-free vision with the ultimate protection.